Videos & Photos

Online marketing experts stress how important it is to use genuine photos of our own businesses, instead of those ubiquitous stock photos. In this world of AI, recordings and anonymous call centres, make it obvious that your enterprise is real and that your staff are friendly, helpful and human. If you're not from the selfie generations, it might be painful to post photos of yourself online. But you might only need to do it once for your website.

Relevant photos for your products and services are a must. They create new avenues to find your website. They carry SEO value via their title and alternate text: but only if you actually type this data into Bizazz. Be diligent about this whenever you add photos to your webpages.

Rightsizing

The Bizazz manual has a section on getting photo sizes right for your webpage. Website image size is specified in pixels (px); the no of pixels used when the image is displayed on a full PC screen. A pixel (picture element) is "the smallest unit in a graphic display or digital image" (Webopedia. Your website has a set of photo folders with default image proportions already set. When you upload a photo to a specific folder, Bizazz will adjust the image's size to best-fit the default proportions for that folder.

As a guide:

Fullwidth of a widescreen monitor is c2560px
'Wide' if your webpage has a side column is c800 pixels
Featured images & blog images tend to be c1080-1200 pixels wide. A pleasing ratio is 16:9
Ordinary webpage photos: 350-480 px wide.

You can process and load a photo to your website in less than a minute. Your photo file will be compressed correctly, so that it can download fast yet retains visual quality. It takes another minute to create its title and alt text, position the photo relative to surrounding text and add a few flourishes: a border, caption or shadow.

You can use your favourite photo processing software to adjust and compress the images, then upload these files to the website. This is slower but it lets you do more complex processing.

Layout

There are many, many ways to lay out text and photos. The Bizazz manual includes examples with step by step instructions to help you (not to confuse you). There's no need to learn it all; your webpages will look better with a consistent style. Try your webpage on various sized screens before you decide that it is right.

Some things are not feasible: eg dot or numbered points and photos don't go together well in responsive design code.

Video

There's a simple "Add Video" function in Bizazz. Website videos are often published on Youtube, Bitchute or similar with a link to your site; and a link from your website to the video location.

Product photos

Ecommerce product photos need special fields. Use the link in the Products menu in Bizazz. Go to the product's own data page in Bizazz and click 'Add photo' to connect the photo to its product. Product photo(s) are formatted on the right online shop page automatically.

Gallery or slider/slideshow

Photo galleries and ecommerce products behave in much the same way in Bizazz, behind the scenes. Odd but true!You'll use the Products - External Files area of Bizazz to manage the photo gallery on your website. You can change the order or delete photos.

Load more photos for photo galleries and slideshows/sliders/rotating galleries via the Products photos link. Make sure you choose the right target folder.