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Would you spend $1000, $3000, $6000 or more, and never check what the outcome of your investment was? What has your website contributed to your business in the last 12 months? Two years? Longer?
This will take some time, brainwork, communication with your customers, and maybe a brushup on your maths skills.
Budget time, energy and $ to gather feedback on your website's performance and to improve it. Could you spend 30 minutes (for a small site) to 60 minutes (for larger sites) each month reviewing your site's look, words and images, and its functionality? Compare them against your current business goals.
And the sooner you respond to your findings, the better it will be for your business.
Do customers like your website? Do they find it hard or easy to navigate, uninformative or helpful? Which pages do your customers find the most useful?
We all tend to design websites which appeal to us. We need to see our websites from the site visitor's viewpoint.
Keep an eye on how many times your site is visited, how long site visitors stay, what keywords lead people to view your website, monthly online sales income vs no of site visits.
Some website owners are fascinated by site analytics and pore over them. Others ask us for a short summary and recommendations. You can try both routes and see which works best for you.
Web analytics only tell us so much. We suggest you look for trends, rather than sweating over exact figures. No method for collecting website usage data is perfect. Google Analytics and AWS measure site traffic differently, which delivers different results: eg on no of visits from mobile phones. Spam/rogue robot traffic can also distort statistics.
Edit your site using Bizazz or ask us to add your new content for you.
Encourage customers to check out your website from time to time. They'll come back if you put new and useful information up regularly: